What a month it’s been! Between celebrating our fourth birthday, saying goodbye to one Peach, welcoming another and supporting our clients across webinars, events and website projects, July has been packed with plenty of exciting moments. Dive into this month’s Peachy Download below.
Celebrating Four Years of Electric Peach
We celebrated a special milestone this month: Electric Peach officially turned four!
To mark the occasion, we stepped away from our desks for a delicious lunch at Lil’s Rooftop. It was a chance to celebrate the team, reflect on the journey so far, enjoy plenty of laughs and recognise everything we’ve achieved together over the past four years.
A huge thank you to every client, partner and supporter who’s trusted us along the way. We’re incredibly grateful to be part of your journey and can’t wait to see what the next chapter brings.
Webinar Wrap-Up
This month, we managed two insightful webinars with Hi Tech ITworX and BusinessWorks connecting their audiences with practical advice on Cyber Security and Microsoft Copilot.
Hi Tech ITworX teamed up with vendor Huntress to explore today’s cyber threat landscape, highlighting how AI is changing the way cyber criminals operate and why proactive security has never been more important.
BusinessWorks kicked off its Microsoft Copilot webinar series with a practical introduction to Microsoft’s AI capabilities, showing attendees how Copilot can streamline everyday tasks and unlock productivity across the workplace.
From planning and promotion through to delivery, it was fantastic to see both webinars come together, and we’re already looking forward to all the other upcoming webinars we are already working on.
Meet the Newest Peach
There’s a new Peach in town!
As we said goodbye to a familiar face, Megan, who has joined an exciting government communications graduate program, we’re excited to welcome Brianna as our new Marketing Specialist. With nearly six years of experience in B2B technology marketing, she’s already settling in and getting stuck into all things content, campaigns and creativity.
Outside of work, she’s usually unwinding with a true crime documentary or making the most of Perth’s beautiful beaches.
Supporting Lateral Plains in Ballarat
Gabby travelled to Ballarat to join the Lateral Plains team for their annual Driving Success with Technology & Security event, which brought together customers, partners and industry experts to explore the latest in AI, cyber security and business technology.
The trip kicked off with dinner alongside the Lateral Plains team and guest speaker Kaseya before a fantastic afternoon of insightful presentations and conversations. One message came through loud and clear: while AI is creating exciting opportunities for businesses, it’s also giving cyber criminals new ways to attack, making a strong cyber security posture more important than ever.
We love seeing our clients bring their communities together, and it’s even better when we get to support them in creating meaningful events like these. We’re already looking forward to the next one!
4 Week MSP Content Planner
We’ve launched our free 4 Week Beginner Content Plan for MSPs, designed to help busy MSP owners build confidence and consistency with their marketing. Packed with weekly actions, blog, social and video content prompts, it’s a practical starting point for anyone looking to strengthen their online presence, one week at a time.
If you haven’t already signed up, don’t sleep on it – our program won’t be FREE forever.
Lateral Plains Website Refresh
According to research from Stanford, 75% of consumers judge a company’s credibility based on its website design alone. That’s why keeping your website fresh and up to date is so important.
This month, we delivered a series of website refinements for Lateral Plains, ensuring their online presence continues to reflect their brand and deliver a great experience for visitors. A few thoughtful updates can go a long way.
A Reflection from Gabby
After celebrating our fourth birthday, Gabby took some time to reflect on the journey that’s shaped Electric Peach.
In her latest blog, she shares four of the biggest lessons she’s learnt over the past four years of building an MSP marketing agency, including:
- Don’t Let Perfection Get in the Way of Progress
- Don’t Count Your Chickens Before They Hatch
- Don’t Underestimate the Power of Being Human
- The Desk Theory
Whether you’re building a business, growing a brand or simply looking for a fresh perspective, it’s an honest reflection that’s well worth the read.
Celebrating Our Clients
Our clients’ success is our success, so there’s nothing we love more than celebrating their wins. This month, there was plenty to be proud of.
- Ever Nimble was recognised as one of the world’s top-performing managed service providers for the sixth consecutive year, earning the #111 spot in the 2026 MSP 501.
- Tribe Technology Partners achieved Canterbury Trusted status, recognising its commitment to trust, integrity and responsible business practices.
- Lateral Plains was named a finalist in the SME Business Award at the 2026 Federation University Commerce Ballarat Business Excellence Awards.
Congratulations to each team on these fantastic achievements. We’re proud to be part of your journey.
WA Cyber Security Leadership Summit
Great event marketing goes far beyond what happens on event day. From strategy, event management to supporting event-day activities and post event nurturing, our team worked alongside Ever Nimble and ThreatDefence at the WA Cyber Security Leadership Summit.
It was great to see both clients showcasing their expertise and connecting with local business leaders at one of WA’s leading cyber security events.
