August has kept our Peaches busy! We’ve brought client success stories to life, welcomed another Peach to the crew and showcased some of our latest work. Behind the scenes, we’ve also been putting AI to work to make our processes even smarter. Catch up on the highlights below.
An Elevated Digital Presence for EBIT
When your business evolves, your website needs to keep up. So, when EBIT’s existing website no longer reflected their services, people or the business they’d become, it was time for a refresh.
Our Peaches took care of the full website journey, from strategy and copy to UX/UI, photography coordination, design and development. The result is a digital presence that works harder for EBIT, helping them attract prospective clients and talent, support existing customers and create a stronger foundation for future marketing.
Want to see how it all came together? Explore our work with EBIT.
Bringing Client Success Stories to Life
Nothing showcases the value you deliver quite like a great customer success story . This month, our Peaches turned two very unique client experiences into case studies that show exactly what our clients can do.
- Hi Tech ITworX: How Adina Care went from juggling three separate IT providers to one trusted technology partner, improving reliability, efficiency and the overall IT experience for its team.
- Ever Nimble: How their cyber security team detected and shut down a Business Email Compromise attack in just four minutes, preventing any data access, operational disruption or financial damage.
Great results deserve to be shared. We uncover the moments and outcomes that made each partnership a success, then put pen to paper (digitally, of course) to turn them into social proof for our clients
Our Peachy Crew Is Growing
This month, we welcomed Jesse to Electric Peach as our newest Marketing Specialist!
Jesse brings almost six years of B2B marketing experience across industries including mining, consulting and technology, along with a passion for bringing ideas to life and keeping marketing human. In her words, “Who wants to feel like they’re being marketed to?”
Outside of work, you’ll likely find Jesse playing video games with friends, curled up with a good book and her dog, or trying her hand at a new hobby. Looks like we’ve picked another good Peach!
Continuing the Copilot Conversation
Last month, BusinessWorks kicked off its Microsoft Copilot webinar series. This month, we kept the momentum going with session two, with over 200 business leaders signing up to learn how to write better AI prompts and get more from Copilot.
Attendees learnt a simple framework built around Goal, Context, Source and Expectations, with practical tips to improve their AI outputs. From planning and promotion to delivery, our Peaches kept everything moving behind the scenes.
Keeping Clients Connected
Social isn’t the only way to stay connected with your audience. This month, we launched client newsletters for Insource IT, BITS and Hi Tech ITworX, giving each team another way to share their latest news, insights and expertise directly with their audience.
From shaping the content and messaging to design and delivery, our Peaches brought each newsletter together and into inboxes.
Less Admin, More Peachy Thinking
You know when the same bit of information somehow ends up being typed into three different systems before the actual work can happen? We decided we’d had enough of that.
So, we’ve started putting AI to work behind the scenes, automating some of the repetitive steps in our internal workflows. Now, content can move through the process without us re-entering the same information, giving our Peaches more time to focus on the work that actually needs their thinking.
As AI continues to reshape the way businesses work, we’re making sure EP isn’t just part of the conversation. We’re putting it into action.
And we’re only getting started. Research, reporting and market monitoring are next on our list as we explore where AI can make our processes even smarter.
That’s a wrap on August! We’re heading into September with plenty more ideas, projects and Peachy plans in the works
