October has kept our Peaches on their toes, with exciting client projects, fresh ideas and plenty of planning for the year ahead.
From mapping out our plans for 2027 and supporting industry events to jumping into action with urgent customer communications around critical cyber security vulnerabilities, we’ve been busy both planning ahead and responding when it matters.
Here’s a look at what we’ve been up to this month.
Our Win of the Month
Electric Peach Team Strategy Day
Sometimes the best ideas come from stepping away from your desk.
This month, we brought the Peaches together for a team strategy day, swapping our usual surroundings for a fresh perspective as we started shaping our plans for 2027.
It was a chance to reflect on how far we’ve come, share ideas from across the team and think about where we want to take Electric Peach next. From how we work together to how we continue delivering great results for our clients, there was plenty to discuss and even more to get excited about.
A morning of fresh thinking, good conversations and good food. Not a bad way to start planning for another Peachy year!
The Peachy Roundup
Beyond our own planning, October has been packed with client events, fresh campaigns, client wins and urgent communications that called for a rapid response.
Here’s a look at what else has been keeping our Peaches busy.
Five Times in the Fast50
A big congratulations to Ever Nimble, which has officially earned a place in the 2026 techpartner.news Fast50 for the fifth time! Recognising Australia’s fastest-growing technology businesses, it’s a fantastic achievement for the team, and we’re proud to have supported their award application.
Next up is the awards ceremony in November, where the final rankings will be revealed. We can’t wait to see where Ever Nimble lands!
When Communication Can’t Wait
Not every campaign can be planned weeks in advance. When news of critical cyber security vulnerabilities affecting PHP emerged this month, several of our clients needed to communicate important updates to their customers, and fast.
Our team jumped into action, helping prepare and distribute timely customer communications that explained the situation clearly and kept audiences informed. It’s a reminder that effective marketing isn’t just about planned campaigns, but being ready to respond when it matters most.
Cyber Security Action Month
October marked Cyber Security Action Month, and our Peaches were busy helping clients spread the word through a range of tailored campaigns.
From email campaigns and social media content to video series, we helped bring different cyber security messages to life, tailoring each approach to our clients’ audiences and helping keep cyber security front of mind.
Connecting Cyber Leaders
We teamed up with Ever Nimble and its partner AvePoint to support their Cyber Leaders event, bringing business and IT leaders together to share insights, exchange ideas and explore today’s cyber security challenges.
From event strategy and promotion to managing logistics, coordinating branded merchandise, supporting activities on the day and post-event nurturing, we helped bring the event together and keep the conversations going long after it wrapped up.
Website Refreshes Delivering Results
The results are starting to speak for themselves! Following a recent client website refresh and ongoing SEO optimisation, we’ve seen some impressive improvements in performance, with total users up 165%, sessions increasing 99% and new users growing 177% from August to September.
With click-through rates also increasing by 52%, it’s great to see our work translating into stronger search visibility and website engagement beyond launch.
The Peachy Perspective
Ripe or Rotten? Our Take on MSP Marketing Trends
There’s never a shortage of new trends or tools in MSP marketing. But which ones are worth investing in, which are past their best and which need a little longer on the tree?
That’s the thinking behind our new LinkedIn series, Ripe or Rotten, where we’re sharing our take on what’s worth your attention and what’s better left behind.
Here’s a taste of our first verdict:
- Ripe: Using AI to automate repetitive tasks, freeing up more time for the creative work that needs a human touch.
- Rotten: Copy-and-paste vendor content that makes your business sound just like every other MSP.
- Not Ripe Yet: Ditching traditional SEO in favour of AI search. AEO and GEO matter, but Google isn’t going anywhere.
Good MSP marketing should make your business easier to find and harder to confuse with anyone else. Stay tuned to our LinkedIn for more Ripe or Rotten verdicts!
What’s Coming Up
We’re heading into November with fresh ideas, exciting projects and plenty more Peachy plans in the works. With the end of 2026 fast approaching, there’s still lots to look forward to!
Catch you next month for another helping of Peachy updates.
