September has been a month of Q4 strategies taking shape, plenty of conversations about AI and exciting projects moving forward. And because we’re always looking for ways to keep things fresh, we’ve given The Peachy Download a little refresh too.
This month, we’re bringing you our latest wins, highlights from across our client work and a look at what we’ve been working on at Electric Peach.
Our Win of the Month
A Fresh Look for Ever Nimble
A growing business needs a digital presence that grows with it. For Ever Nimble, we coordinated a new team photoshoot and brought the fresh imagery across the site, putting more of the people and personality behind the brand front and centre.
A strong website doesn’t just look the part, it reflects the business behind it. According to Adobe, 78% of consumers expect consistency across a brand’s digital and physical experience, but only 45% believe brands deliver it.
The fresh look arrived at just the right time, as we also kicked off Ever Nimble’s AI Readiness campaign, launching dedicated AI service pages to showcase the range of support available to businesses at every stage of their AI journey. The result is a clearer, more connected range of offerings that helps customers identify the right next step for their business.
Fresh faces, fresh pages and a future-focused campaign. We’d call that a pretty Peachy win.
The Peachy Roundup
While we love shining a spotlight on one big win, there were plenty of other client projects worth celebrating this month. Here’s a taste of what else has been keeping our Peaches busy.
Cyber Resilience, Served with Breakfast
We helped Virtuoso take the cyber resilience conversation from screens to an in-person breakfast in London, bringing customers, partners and business leaders together with Huntress, Vorboss, CyberSmart and Microsoft.
Our wider event campaign spanned promotional videos, supporting blogs, EDMs and post-event nurture, helping Virtuoso reach the right audience, meet its registration target and keep the conversation going beyond the breakfast table.
Speaking Directly to Key Industries
We’ve been helping Hi Tech ITworX speak more directly to its customers through four new industry pages for manufacturing, engineering, not-for-profits and healthcare providers.
The pages connect industry-specific challenges with HTW’s technology and cyber security support. They also form part of a longer-term marketing journey, creating a stronger foundation for future campaigns and helping HTW improve its visibility in relevant searches.
A Pair of Peachiversaries
This month, we celebrated two very Peachy milestones. Our resident wordsmith, Bryce, marked four years of clever copy, sharp editing and keeping tech jargon under control, while Jeff celebrated two years of brilliant design, beautifully built brands and turning the ideas in our heads into something that actually looks good.
Happy anniversary, Bryce and Jeff! We’re very lucky to have you both on the Peach team.
Is Your Business Ready for What’s Next?
We launched BITS’ Future Ready Business Assessment, a personalised interactive experience designed and built to help businesses understand where they stand today.
In just a few minutes, it evaluates five areas spanning technology, cyber security, scalability, AI and business continuity before providing a personalised score and actionable next steps.
Keeping the Copilot Momentum Going
BusinessWorks’ Copilot webinar series continued with a practical session on working smarter in Word and PowerPoint, attracting an impressive 342 registrations.
Next up is one of the most anticipated sessions in the series: Copilot in Excel. We’re already helping BusinessWorks spread the word.
The Peachy Perspective
Being Found Isn’t Just About Google Anymore
AI is changing how people find, research and compare businesses. According to Forrester, 94% of business buyers now use AI during the buying process, and we’re seeing this shift come up in more and more client conversations.
We’ve been building AEO and GEO into our thinking for some time, alongside traditional SEO. Now, clients want to know what these changes mean for their visibility and how they can be found, understood and recognised as experts across both search engines and AI platforms.
The good news is that you don’t need three separate strategies. Strong web pages, clear answers, useful content and genuine proof all work together.
Our latest blog explains what SEO, AEO and GEO mean and where MSPs should focus first.
Read the MSP Search Visibility Playbook
What’s Coming Up
October is already shaping up to be a busy month, with Cyber Security Awareness Month and plenty of new launches, events and campaigns in motion. Join us next month for another download of client wins, Peachy projects and what we’ve been working on behind the scenes.
