Meet Kimberley – our Marketing Manager!
Kimberley joined the crew bringing plenty of good energy and 13 years of global brand and marketing experience. Blending strategy and creativity with a strong focus on the science and psychology of decision making, she’s already building elevated campaigns ready to drive growth.
Want to get to know her? Here’s some quick facts, and you can catch the video below too.
- Outside of work you’ll find her at Mullaloo Beach with a coffee in hand and her dog Mustard close by, or working on becoming a Pilates queen.
- Her biggest guilty pleasure? Listening to Justin Bieber (with no guilt whatsoever, actually).
- She doesn’t like cheese, and yes, she still eats pizza without it. 🍕
The Building Your MSP Brand Video Series Is Here
We love sharing our MSP marketing knowledge, and in our latest video series Gabby’s focusing on how you can build your MSP brand. The first step? Getting your positioning right. Tune in to get some tips, and check out our key takeaways too.
Takeaways:
- Clear positioning answers the question: what do you want your MSP to be known for? It should define who you help, why you’re unique, and what sets you apart from competitors. Basically – why people should choose you.
- Getting your positioning right is key, because it’s at the core of your marketing strategy. It shapes how you look and talk to your audience, and makes sure your messaging stays consistent.
- It stops your MSP from looking and sounding the same as everyone else, and gives your brand meaning. This helps you attract the right customers.
Stay tuned for the next Pits and Peaches episode, where we’ll be taking a closer look at messaging. If you need expert guidance to get your brand positioning right, we can help too.
Aligned Branding at AUSCERT for ThreatDefence
We made sure ThreatDefence’s branding was polished and aligned at the AUSCERT Cyber Security Conference so they could stay top of mind. We handled strategy, stall design, and social media promotion before and after the event. The result? The team’s marketing made a great impression and helped them stand out from the crowd.
Coordinating an Impactful DISP Event for One IT
We helped One IT organise an intimate Get Defence Ready breakfast session, with a focus on the Defence Industry Security Program (DISP). Our crew took care of coordination (from venue hire to invites and socials), and even designed new pull up banners so the team could promote their IT offering.
