Electric Peach Turns 2!
Happy birthday to us – we can hardly believe it’s been two years of marketing made peachy. We made sure to honour the occasion and celebrate with a delish team lunch and a few cheeky cocktails at Spritz in Subiaco. Pizza is basically cake right? It’s been a blast getting here, and we’re looking forward to everything the future holds for this peachy crew. Bring it on!
Gabby Talks MSP Marketing on the IT Rockstars Podcast
Our CEO Gabby made her podcast debut, and we couldn’t be prouder! She joined Scotty Millar on the IT Rockstars podcast to share the Electric Peach story, share some juicy insights around how you can bring your brand to life, and let you know how our offerings elevateMSP marketing. Her undying love for Aperol Spritz may have gotten a mention too.
A few key takeaways for elevated MSP marketing:
- Write your proposals for your audience. For those working in the IT space, it can be tempting to write what you know – but often this is too technical for the people you’re pitching to. Speaking (or writing) in a language they’ll understand is essential to help them realise the value of your services.
- MSPs can apply for Marketing Development Funds (MDF) from their vendors – something many MSP owners aren’t aware of. If you’re successful and the funds are granted, you can run campaigns such as webinars, events, or lunch and learns. Other options include creating case studies or additional content for your website, or to run Google Ads. The possibilities are (almost)endless.
- Marketing is all about consistency. There’s no point just having a website or just sending an email. Repetitive messaging is key to keep you top of mind!
Of course, we didn’t want to disclose all the juicy insights here – listen to the full podcast below to learn how we can help with all of the above.
Lateral Plains at Electric Peach HQ
We love catching up with our clients, especially when they’re usually on the other side of the country (Ballarat, Victoria to be exact in the case of Lateral Plains). Earlier this month their CEO Luke stopped by to spend time at our peachy Perth HQ, and even got a sneaky preview of their upcoming brand refresh. We’re happy to report we got a rave review.
EP Takes a Road Trip to Visit Impact ICT
There’s nothing like talking marketing strategy IRL, so Gabby took a trip to Mandurah to visit Impact ICT’s always friendly Co-Founders and Directors Tom Purser and Lucas Burnett. It was great to catch up over lunch and discuss all things marketing, branding, and next steps for this awesome MSP – including their office rebrand (yep, we’re excited).
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An Evening with Ocean Cosmetics and RATIONALE
An unforgettable evening with our client Ocean Cosmetics and luxury skincare brand RATIONALE’s founder Richard Parker? Say no more. Held at Perth’s chic private members club Lawson Flats, all we can say is what a night!
Guests were treated to bubbles and canapes on arrival before getting the chance to enjoy a captivating panel discussion with Richard and the clinic’s esteemed doctors Dr Gina and Dr Jess.This included invaluable insights and education from Richard, who spoke about his passion for skincare, his six pillars of skin health, and how to best use the RATIONALE collection. Dr Gina and Dr Jess also shared their in depth knowledge around the latest trends in skin treatments, and shared some exciting things on the horizon for Ocean Cosmetics.
We also held a silent auction and raffle with items generously donated by sponsors including Esola Jewellery, Stefan Diamonds, COMO The Treasury, Lawson Flats, and Ocean Cosmetics themselves. In total, over $2,700 was raised with all proceeds going to The Salvation Army Australia’s 48 Hours of Safety.
Well done to our peachy team for such a successful and seamless night, your meticulous planning and attention to detail paid off – we love to see it!
