Regional Roots, Global Recognition
How a Ballarat MSP grew their brand, boosted visibility, and hit the MSP 501
The Client
Lateral Plains are a Ballarat-based managed service provider (MSP) with over thirty years of experience. They deliver IT, cyber security, and data centre services to regional SMBs.
The Challenge
Despite their long history, Lateral Plains had little marketing presence. Their social media was run by automated tools, and their outdated website didn’t reflect their services or personality. With an ambitious goal to triple their customer base, they needed consistent marketing, a refreshed brand, and a lead generation strategy, without losing their quirky personality.
Goals
- Become the go-to technology provider in the Ballarat region
- Establish a strong brand presence in the market
- Generate leads via various marketing channels
The Solution
We kicked off with an audit to uncover their market position and opportunities. From there, we delivered:
A brand refresh
A new website
A consistent social and content strategy
Award submissions to boost credibility
Throughout the process, we built a strong relationship with Luke (CEO), who’s now practically part of the peach fam!
Impact
Awards
Ranked #474 in the MSP 501, leading to two international speaking opportunities
Luke named MSP 501 Executive of the Year (Australia)
Debuted in the CRN Fast50 at #29
Social Media
LinkedIn followers up 65% in six months
50,000+ impressions and 1,500+ reactions in six months
We’ve built a strong brand presence for Lateral Plains, grown Luke’s personal profile, and launched a fresh new website that showcases their services with a quirky edge.
What our
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