A Refined Digital Presence for Lateral Plains
Evolving a regional IT provider’s website to match the growth of the brand it now represents.
The Client
Lateral Plains (LP) is a Ballarat based managed IT services and cybersecurity provider, supporting business owners and decision makers across regional Victoria, including Ballarat, Bendigo, Geelong, Horsham, and Warrnambool.
The Challenge
The peaches built LP’s original website design, so when it came time for a website redesign, we knew the brand inside and out. In the years since launch, LP had grown: their positioning, offerings, and market presence had all moved forward, and their site needed to catch up. This wasn’t a rebuild from scratch. It was a chance to evolve a site we already understood, and sharpen it to reflect where LP stands today.
Goals
- A updated brand identity that reflected LP’s growth and stood out in a crowded regional IT services market.
- Website improvements grounded in real customer journey data, not guesswork.
- A site that added genuine value, both to how LP presents itself and to how customers experience the brand.
The Electric Peach Approach
Because we built the original site, this was a considered evolution rather than a blind overhaul. We reviewed data on how customers actually moved through the site, using those insights to pinpoint friction points and real opportunities instead of relying on assumptions.
From there, we refreshed the branding to be sharper and more distinct, aligned with the business LP had grown into. Every change was made with intent, built to add measurable value rather than just a new look.
The result is a website that reflects the LP of today. Backed by data resulting in: 30% increase in User Sessions, 60% increase in Engaged Sessions and 23% increase in overall Engagement Rate. A website which is now shaped for a brand that’s matured, and built to keep adding value as the business continues to grow.
Ready to Evolve Your Digital Presence?
If your website hasn’t kept pace with your business, it might be time for a refresh, not a rebuild. The peaches can help you uncover what’s holding your site back and turn it into a genuine growth asset. Get in touch to start the conversation.
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