Helping ThreatDefence Shine at #CS4CA ANZ
ThreatDefence headed west for the Cyber Security for Critical Assets Summit in Perth, and our seasoned pros were there at each step to make sure the team stood out. From messaging to stall design, promotion, and set up, we worked with ThreatDefence to craft a polished presence that cut through and communicated their expertise.
If you’ve got a conference on the horizon, our Peaches can handle event management and make sure you stand out with aligned branding and custom campaigns.
A Fresh Website for EBIT
A sleek new website for EBIT? Sorted, and now it’s launched. We took care of design and development, and helped the team to shape messaging. The result is a fresh website that ensures the MSP shows up professionally and authentically, with a focus on connecting with the right talent and communicating values and actual outcomes (not buzzwords). We even organised a photoshoot, so they can showcase the real people behind the scenes and boost credibility. Remember, actual photos win out over stock images every time. Have a scroll here.
Ready for a website refresh? We design and build websites that work hard around the clock with considered design, clear messaging, smooth functionality, and intuitive navigation. Get to know our process here, from discovery to planning, build, and launch.
EP on Tour
Our CEO Gabby was on tour in Melbourne, catching up with our client Luke (Lateral Plains’ CEO) before his TruMethods Peer kick off workshop. While we’ve got lots of tech to keep us connected, there’s nothing like an old fashioned, face-to-face chat. She even got to head to dinner with Pia, and visit another client’s Melbourne office (hey Ever Nimble). All in all, a very good trip.
The Pits & Peaches: Expert Marketing Advice
Gabby also made time to share her marketing knowledge (not to be missed) in our latest Pits & Peaches instalments. Want the lowdown on case studies and social strategy? Get some snappy, smart advice below, and have a read of our key takeaways.
- You don’t need to be everywhere. Find out where your audience spends time and focus efforts on this platform.
- Show up consistently. This is key to build trust, authority, and stay top of mind for your audience. This doesn’t mean you need to post every day; it might look like posting once a week.
- Create content that makes sense for the platform. For example, a thought leadership post, informative carousels, and video interviews all make sense for LinkedIn. This = more value for your audience, and more engagement for you.
- Case studies are a form of social proof, building confidence and trust. You’re not just talking about outcomes; you’re showcasing actual stories with real people and benefits.
- You don’t need to mention every detail. If there’s specifics you need to leave out, like the name of your client’s business, that’s no problem. It’s about taking your audience on the journey, highlighting your skills, and showing them how these achieve real solutions.
- Case studies can feature as social content, and testimonials can be repurposed as standalone posts too. As a result, you get more eyes on these stories, which celebrate the great work your team does.
