Marketing Strategy for MSPs

When you skip strategy, you’re winging it. The result? Your MSP’s marketing delivers inconsistent messaging, you waste money, and you’re missing opportunities left, right, and centre. When you prioritise this step (in fact, for our peachy crew it’s a non-negotiable), you drive alignment, growth, and identify what it takes to help you stand out and build real connections.

Why MSPs Need Strategy First

Feel like your marketing isn’t working despite your best efforts? Don’t throw in the towel just yet – it’s time to think strategy with Electric Peach. We design and roll out informed MSP marketing strategies that build awareness, credibility, and trust. When you’re ready to stand out from the IT crowd, we’ve got the smarts to make you shine.

Ready to access the power of in house marketing without the overheads (and more peach puns)?

How We Build Your Strategy

Discovery

We sit down with you and get knowledge straight from the source – exploring everything from your story to vision, goals, services, and competitors.

Audit & Research

We get to work researching your business and reviewing marketing assets, from your website to socials, content, and proposals. No stone (fruit) is left unturned.

Delivery

We build out an informed strategy (aka magic) and handle rollout, so you can focus on your business while we support marketing efforts that are aligned and effective.

Strategy Services That Set MSPs Up for Success

So, how do we work our marketing magic? Remember, each of these strategy services fuel juicier outcomes, whether you’re refreshing your brand, building a new website, or want to create elevated content.

Brand Positioning and Tone of Voice

We learn what makes your MSP unique and use it to shape your brand and communication style (aka TOV), so you can build awareness alongside loyal relationships.

Audience Definition

We define your ideal audience, looking at everything from industries to goals and challenges. This lets our peachy crew move forward with intention, so we can target their needs.

Messaging Framework

Do your vision, mission, and values need a refresh? Or maybe they’ve never been clearly defined? These are essential to tell your story, and we can help refine them.

Competitor Research

We get to know your competitors, researching their offerings, stories, and brand positioning. This helps us highlight what you’re doing differently, and spot new opportunities.

Strategic Campaigns

We know a thing or two about building effective marketing campaigns that champion business goals. Whether you’re launching a new service or offer, or targeting a new audience – we’ve got it under control.

Channel and Content Strategy

We identify where your marketing efforts should live and define what content will look like for each platform, making sure it’s engaging, educational, and connects with your audience.

Marketing Roadmaps

We create strategic roadmaps, making sure you can see the bigger picture. This keeps your marketing activities aligned with business goals and messaging consistent.

Strategy Workshops and Audits

We get to know your business in depth, collecting all the key information to shape your strategy. We can also conduct audits focused on strengths and weaknesses, which help to build informed strategies so you can move forward with confidence.

What our
Clients Say

Working with Electric Peach has been a game-changer for us. Their creativity, responsiveness, and deep understanding of our brand have taken our marketing to the next level.

It feels like they’re part of our team – and we couldn’t be happier with the results.

Hassan Sillem – Insource IT

Our organization has historically lacked a dedicated marketing strategy and a focus on branding. Engaging with Electric Peach has marked a transformative shift in our approach. The team’s meticulous attention to detail and boundless enthusiasm are not only remarkable but also make collaboration both enjoyable and effortless. This partnership has endowed our brand with an unprecedented level of confidence. We hold Electric Peach in the highest regard and offer our strongest recommendation.

Luke Fong – Lateral Plains

I am so happy with the incredible work Gabby and her team did on my website. From the very first meeting, they understood my vision for a modern, stylish, and user-friendly platform that truly reflects my dress hire concept.

Their team blended creativity with technical expertise, delivering a site that not only looks beautiful but works seamlessly for my customers. The booking process is smooth, the design feels high-end yet accessible, and we’ve already had so much positive feedback from users. You guys are awesome.

Emily Bombak – The Visual Currency

Electric Peach has been instrumental in boosting our brand’s visibility and engagement. Their innovative strategies and professional approach have made a significant impact on our marketing efforts. We highly recommend Electric Peach.

Impact ICT

When I started Ever Nimble, I saw a chance to create something really special, not just in terms of tech but also in building a great brand and culture. Fast forward a few years, and thanks to our awesome brand, we’ve got new customers and potential team members knocking on our door all the time.

We’re known as a global leader, and a big shoutout to Gabby and the Electric Peach team for getting us there. As we keep growing, we’re putting more and more into our brand and marketing strategy. It just makes sense. And it’s paying off big time. Shows how important it is to build a strong brand and keep that culture alive and kicking in our company.

Chris Morrissey – Ever Nimble

FAQs

Do you offer standalone strategy projects?

If you’re in need of a project like a rebrand or a new website, we can help! We’re big fans of strategy, so it’s always at the heart of our process and informing the best results for your business.

Do you offer ongoing support?

Managed marketing is Electric Peach’s middle name (well, it would be if we had one). When you need ongoing support, we’re here to keep your marketing strategy fine-tuned and up to date with new goals or growth.

Does your team understand the IT industry?

Electric Peach was created with a focus on MSP marketing, and our CEO Gabby has spent over a decade working in this space. When you want people who understand how the industry works, your services, and what customers are looking for – we’re the pick of the bunch. With so much experience working with MSPs, we’ve got all the juicy insights too.

Ready to Build a Marketing Strategy That Works?

Our peachy crew is here to take marketing off your plate. Want us to cook up a delicious strategy for your business?

We can also help with

Websites

Make an impact with elevated design, compelling copy, and seamless functionality. From WordPress to Webflow and Squarespace – we’ve got you covered. If it’s management you’re after, our Website as a Service offering keeps your content fresh and site functioning smoothly.

Branding

Whether it’s a refresh or a full brand build, our team loves getting their hands dirty to understand your business. Align your brand and stay top of mind with an innovative and eye catching identity that champions your values and communicates your service offerings. Trust us, we certainly don’t do boring when it comes to MSP branding.

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