EDM for MSPs
A well-crafted EDM builds trust and drives action, whether you’re nurturing leads, announcing a new product or service, or keeping clients in the loop. Done wrong, it’s ignored, deleted, or worse, unsubscribed. This is where our peachy crew comes in.
Why MSPs Need EDM
Feel like your emails are landing in an inbox, but going nowhere? A strategic approach keeps your MSP top of mind for existing and potential clients. At Electric Peach, we craft and deliver campaigns that refuse to be ignored. You get engaging, well-timed strategies that stay aligned with your goals and brand (which is key to build credibility). The difference? Emails are opened, read, and acted on. Ready to access the power of in-house email marketing, without the overheads?
Our EDM Services
So, how do we make your inbox presence count?
EDM Strategy & Content Calendar
You get a tailored strategy and calendar that keeps emails aligned to business goals, not sent out at random.
Newsletter Design & Copywriting
Our Peaches craft messaging and design templates that consistently champion your brand’s look and feel.
Automated Nurture Sequences
Automated flows keep leads nurtured over time, so opportunities don’t slip through the cracks.
List Segmentation & Management
Lists are segmented so every message reaches the right audience. This equals more relevance and more engagement.
Campaign Deployment
From scheduling to sending, we make sure campaigns go out polished and on time, every time.
Reporting & Analytics
From opens to clicks and conversions, we track data and leverage it to optimise your next campaign.
Why MSPs Keep Choosing Electric Peach
- We’re MSP marketing specialists. With an IT focus, we understand your industry, how you operate, and your audience from the start.
- We work with award-winning, industry leading MSPs and MSSPs across Australia, New Zealand, and the UK.
- We write with peachy keen personality. The difference? Emails sound like you – genuine, not a generic template.
- We’re platform savvy across major Email Service Providers (ESPs), so we can work with your tech stack.
Our Peachy Process
- It all starts with a kick-off workshop, where we get to know your team and take the time to understand your business, audience, goals, and current email performance.
- From here, we build a custom strategy and content calendar, mapping out campaigns and nurture flows. This keeps EDMs aligned and intentional.
- We design, write, and set up automations. Drafts are sent through for your approval, ensuring messaging and visuals always align with your vision.
- We check in monthly, reviewing performance and refining our approach. This drives iterative improvement, to keep your results climbing.
What our
Clients Say
Working with Electric Peach has been a game-changer for us. Their creativity, responsiveness, and deep understanding of our brand have taken our marketing to the next level.
It feels like they’re part of our team – and we couldn’t be happier with the results.
Hassan Sillem – Insource IT
Our organization has historically lacked a dedicated marketing strategy and a focus on branding. Engaging with Electric Peach has marked a transformative shift in our approach. The team’s meticulous attention to detail and boundless enthusiasm are not only remarkable but also make collaboration both enjoyable and effortless. This partnership has endowed our brand with an unprecedented level of confidence. We hold Electric Peach in the highest regard and offer our strongest recommendation.
I am so happy with the incredible work Gabby and her team did on my website. From the very first meeting, they understood my vision for a modern, stylish, and user-friendly platform that truly reflects my dress hire concept.
Their team blended creativity with technical expertise, delivering a site that not only looks beautiful but works seamlessly for my customers. The booking process is smooth, the design feels high-end yet accessible, and we’ve already had so much positive feedback from users. You guys are awesome.
Emily Bombak – The Visual Currency
Electric Peach has been instrumental in boosting our brand’s visibility and engagement. Their innovative strategies and professional approach have made a significant impact on our marketing efforts. We highly recommend Electric Peach.
Impact ICT
When I started Ever Nimble, I saw a chance to create something really special, not just in terms of tech but also in building a great brand and culture. Fast forward a few years, and thanks to our awesome brand, we’ve got new customers and potential team members knocking on our door all the time.
We’re known as a global leader, and a big shoutout to Gabby and the Electric Peach team for getting us there. As we keep growing, we’re putting more and more into our brand and marketing strategy. It just makes sense. And it’s paying off big time. Shows how important it is to build a strong brand and keep that culture alive and kicking in our company.
Chris Morrissey – Ever Nimble
FAQs
Which email platforms do you work with?
We work across major platforms, including Mailchimp and HubSpot, and can recommend one if you’re not currently set up.
How often should we be sending emails?
This depends on your audience and goals. Consistency matters more than frequency, and we can help you find the right cadence.
Can you help grow our email list?
Yes, we can build lead magnets and sign-up strategies to help grow a high quality, engaged list.
Do you handle marketing automation?
Absolutely – from nurture sequences to trigger-based emails, we set up automations that work while you focus on your business.
Ready to Make Your Inbox Presence Count?
Our Peaches take email marketing off your plate, so you can focus on running your MSP. Want help to nurture leads, keep clients engaged, and shift EDMs out of the dreaded ignore pile?
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