Content Creation for MSPs

Whether it’s a case study, website page, proposal writing, or an award submission – you know you need content, but creating it consistently and to a high standard is an uphill challenge. We get it, it’s a tough gig, but not for our MSP marketing experts. We’re pros at producing content that resonates with your audience while supporting marketing and sales goals. 

Content Services Tailored for MSPs

So, how can our Peaches kick-off and maintain top quality content creation for your business? We can produce:

Blog Posts

SEO-optimised blogs that educate your audience and attract leads.

Service Pages

Highlight your services with compelling copy that’s designed to convert.

Case Studies

Build trust with case studies, whether they’re written or in a video format.

Proposals and Sales Collateral

Put your best foot forward and close deals faster with professional documents.

Award Submissions

Showcase expertise and credibility with well-honed award submissions.

Newsletters

Build your community, promote services and offers, and stay top of mind.

Why MSPs Need a Content Plan

Content is critical, but many MSPs are held back because they don’t know where to start and are stuck handling the day-to-day. If content keeps falling the bottom of your list, that’s not out of the norm, but with so many benefits (including driving growth) it’s time to make it a priority.

The benefits?

  • Building authority and showcasing thought leadership.
  • Improving search engine visibility.
  • Nurturing prospects through the sales funnel.
  • Providing sales teams with assets they can put to work.

How We Create MSP Content That Works

  1. We get to know your business, from your services to your values and tone of voice, and create a content plan that aligns with your overall marketing strategy and goals.
  2. We collaborate with you. This might look like interviewing your client for a case study, or having a chat to get all the facts for an award submission or service page. From here, we work our magic and produce the content!
  3. We move onto design and formatting or filming. We make sure you’ve got every element needed to bring your content to life and launch it.
  4. Once everything’s signed off, it’s time to hit publish! From here we can also help with promotion, so you reach the right people.

What our
Clients Say

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FAQs

Do you provide one-off content or ongoing support?

We’re all about ongoing support, which allows us to really get to know your business and create content that supports evolving business goals. If you’d like the full scoop on our managed marketing offering, head here.

That said, we can provide one-off content – depending on what you’re after. This is reviewed on a case by case basis, so get in touch and we’ll let you know if we can help.

Can you help with both written and video case studies?

Absolutely. For written case studies, we interview your client to capture their experience, and turn this into a polished piece of content that highlights their journey, your capabilities, and the results.

For a video case study, we handle each step from partnering with a videographer through to planning, scoping out the shoot, briefing everyone in, and ensuring a stress free process from concept through to the completed video.

How do you ensure content reflects our brand voice?

If you’ve already got a Tone of Voice (TOV) in place that you’re happy with, we use this to guide our content creation.

If you haven’t got a TOV set up or your current version isn’t quite right, our experts can shape and refine a TOV that reflects who you are and what your MSP is all about. For example, you don’t want to come across with a formal, serious TOV if your brand is about being approachable and down to earth.

From here, we make sure your content stays aligned with this brand voice – so everything is cohesive and builds credibility and trust.

Do you handle SEO optimisation?

We sure do – we make sure your keywords, content, and pages are optimised. This ensures you can rank in the right search results, reach your target audience, provide relevant content, and encourage them to take the next step. 

Create Content That Converts

Consistent, high quality content that drives growth. Sound good? Let’s work together.

Trusted by some
of the greatest brands

Tasman
The visual currency
Northern Minerals
Insource IT
Bekkers
Tribe
Impact
Lateral Plains
Ever nimble
Perth bear